STOW, OH – A leader in truck and off-road tire and wheel products since 1963, Dick Cepek Tires & Wheels announced today a title sponsorship of the 2014 Bassmaster Elite Series season opener. The series begins March 13-16 at the 37,500-acre Lake Seminole in Bainbridge, Ga.

“Dick Cepek was a true outdoorsman,” said Ken Warner, Vice President of Marketing for Dick Cepek Tires & Wheels. “He was an adventurer, and he developed tire and wheel products that could conquer any terrain he and his friends encountered. The Bassmaster Elite Series shares that same spirit, and we’re looking forward to being a part of it.”

The Bassmaster Elite Series includes eight regular season events and a newly formed Toyota Bassmaster Angler of the Year Championship competition, and with this year’s expanded field of 108 of the best anglers in the world, it proves to be an exciting season. Attendance continues to grow with a noteworthy 25% increase in 2013 alone. At stake is a $100,000 first place prize at each event, and qualification for the 2015 Bassmaster Classic World Championship on Lake Hartwell in Greenville, S.C. In addition, pros will also earn points in the race for the coveted 2014 Toyota Bassmaster Angler of the Year title.

“We welcome Dick Cepek Tires & Wheels as title sponsor as we roll out our ninth consecutive Elite Series season,” said Bruce Akin, CEO of B.A.S.S. “We’re proud to introduce the Dick Cepek brand to this great series and to our B.A.S.S. members.”

The title sponsorship agreement also gives Dick Cepek a presence at the fourth event of the Elite season May 1-4 at Toledo Bend Reservoir in Many, La., where the company will exhibit at the Bassmaster Elite Series Expo. For more information, visit http://www.bassmaster.com/elite.