(Agua Dulce, Calif.) – Keeping one of the sport’s newest traditions alive and growing, South Point Hotel Casino and NORRA today announced a renewed partnership for the 2014 General Tire NORRA Mexican 1000. In addition to being an event sponsor, the Las Vegas-based South Point will once again support what has become off-road racing’s biggest awards celebration — the South Point NORRA “Post Party and Driver’s Awards.” More than 1,000 racers, crew members, family and VIPs are expected on the shores of San Jose Del Cabo for this year’s big event, which is scheduled for Wednesday evening, May 14, 2014..

The third annual South Point NORRA “Post Party and Driver’s Awards” will take place just hours after final competitors cross the General Tire NORRA Mexican 1000 finish line in downtown San Jose Del Cabo. In 2013, South Point and NORRA hosted more than 800 guests for catered food, an open bar, a full stage presentation and a massive fireworks display on the sands outside of Javier’s restaurant at the world-class Cabo Azul resort in San Jose del Cabo.

With rally registration for 2014 expected to far exceed last year’s record of 148 entrants, NORRA is bracing for a huge crowd for the South Point NORRA Mexican 1000 Post Party. The evening also includes the presentation of NORRA’s unique bronze trophies to winning teams and special awards recognizing the “Spirit of NORRA.” New awards from several NORRA Mexican 1000 corporate partners are expected to be added this year, along with special guests and live entertainment.

Known as the “Happiest Race on Earth,” the General Tire NORRA Mexican 1000 places a strong emphasis on creating a fun, competitive on-and off-road stage rally through Baja. An important component to that objective is a healthy dose of hospitality that celebrates the event’s unique nature and helps foster camaraderie among its competitors.

“The good folks at South Point Hotel Casino represent an instrumental chapter in the growth of the General Tire NORRA Mexican 1000,” explained NORRA’s Mike Pearlman. “We welcome them back to the NORRA family for 2014. We have worked hard to make our annual South Point “Post Party” into something that doesn’t exist anywhere else in the sport. Thanks to their support, we guarantee our racers, crews, staff and their families will enjoy the best evening yet.”

The Mexican 1000 rally’s growing reputation as one of the world’s most enjoyable and accessible motorsports adventures has sparked an enthusiastic response by veteran and rookie racers looking to enjoy the General Tire Mexican 1000’s special atmosphere. NORRA expects to host 200 teams later this year — another rally record. Scheduled to take place on May 10-14, the 2014 competition will be a four-day journey from Ensenada, Baja Mexico to the world-class resort city of San Jose del Cabo.

NORRA’s annual Mexican 1000 is proudly supported by General Tire, American Racing Wheel, Azunia Tequila, South Point Hotel Casino, KC HiLites, Walker Evans Racing, Bilstein Shock Absorbers, and MasterCraft/Impact Safety.

For more event and registration information, please visit NORRA’s website: www.norra.com.