TV viewers will get the rush they were looking for this Sunday, February 2, when the third season of the nation’s leading action sports program premieres with a never-before-seen head-to-head off-road truck race on snow. While the country anxiously awaits the biggest professional football game of the year, Red Bull Signatures Series will kick-off its 2014 season on NBC at 3 pm ET/Noon PT with eight of the world’s best professional all-terrain drivers battling it out on uncharted territory for Red Bull Frozen Rush.

Bringing the heat in the dead of winter, the roaring power of 900-horsepower trucks will redefine what the world knows about cold weather sports. The stunning snow covered mountains of Maine’s Sunday River Resort provides the setting for a national television audience to see thousands of winter weather worshippers and racing fanatics brave single digit temperatures to watch drivers tackle berms, jumps, and slalom-style racing on custom spiked tires. The high-octane racing features long-standing rivals Ricky Johnson and Johnny Greaves, as well as rising star Bryce Menzies making motorsports history.

NBC’s coverage of Frozen Rush kicks off the new year of the Red Bull Signature Series, the most progressive action sports event series in the world. Sal Masekela, the definitive voice in action sports, returns for his third year as host of the series. For more info, visit www.redbull.com/frozenrush.