Dana Point, Calif. – The Off-Road Championship, the nations premiere short-course, off-road racing series, has announced Husqvarna as a 2014 Series Partner as well as naming rights sponsor for the TORC race scheduled for April 25 and 26, 2014, at Charlotte Motor Speedway.
“Last year we partnered with TORC to see if traction could be developed in partnering dealers with racing fans at a grassroots event. Stepping out of a traditional dealer showroom experience and giving customers a chance to engage with products in a non-traditional way was positively received,” said Jim Parello, Director of Marketing, Husqvarna.
Because of last years successful partnership, Husqvarna chose to expand its involvement with TORC to include category brand exclusivity, event activation, promotional offers, television broadcasts, social media efforts and other TORC series related touch points to continue engaging passionate racing fans with the Husqvarna brand.
Sponsorship of the Charlotte TORC race, now known as “The Husqvarna Showdown in Charlotte,” includes event branding as well as significantly increased media exposure and hospitality offerings, among other benefits. Additionally, Husqvarna will continue to sponsor drivers (and brothers) Jarit and Jesse Johnson this season.
“The Husqvarna brand represents durability and performance, values that align well with the TORC organization and TORC series fans. We are thrilled to have Husqvarnas increased series support as well as for the race being held in the city of Charlotte, their corporate headquarters,” said TORC President BJ Birtwell.
TORC: The Off-Road Championship will hold seven events across the United States this year, with NBC Sports providing television coverage and a behind-the-scenes docu-reality series. The 2014 event schedule features races at the following venues:
– April 5-6: Primm, NV (Primm Off Road Raceway)
– April 25-26: Charlotte, NC (Charlotte Motor Speedway)
– May 17-18: St. Louis, MO (Gateway Motorsports Park)
– June 28-29: Crandon, WI (Crandon Intl Off Road Raceway)
– July 19-20: Bark River, MI (Bark River Off Road Raceway)
– Aug 5-6: Sturgis, SD (Buffalo Chip Powersports Complex)
– Aug 30-31: Crandon, WI (Crandon Intl Off Road Raceway)
For more information on TORC: The Off-Road Championship including NBC Sports episode premiere dates, visit www.torcseries.com or find TORC on Facebook at www.facebook.com/torc and Twitter @TorcOffRoad.