Line-X, which is now celebrating its 20th anniversary this year, came to the 2013 SEMA Show with a special project vehicle designed exclusively for Willie Robertson, CEO of Duck Commander. The project vehicle, aside from being coated in Line-X all over, features a number of Line-X’s all-new customizable truck division.

“LINE-X is continuously working to create innovative ideas and expand our capabilities beyond the traditional bedliners. Creating the all-new Limited Edition Commander Series truck has allowed LINE-X to showcase the new customizable truck division by offering customers an exclusive vehicle option,” said Kevin Heronimus, CEO of LINE-X Protective Coatings. “Creating the limited edition series truck and the concept vehicle for Willie Robertson has been a great experience and we are looking forward to presenting and showcasing the vehicles to Willie and all SEMA Show attendees. With the vehicle debuts, LINE-X is truly able to showcase the new capabilities to give customers a full menu of options when it comes to customizing their vehicles.”

Line-X says the Limited Edition Commander Series truck has been designed to showcase the expanded capabilities of of the company and its all-new customizable truck division. The Limited Edition Commander Series truck will be built on 2014 Chevrolet 1500 and 2500 4WD LT crew trucks with custom accessories that include a new step bar, bed rail and leather interior. The Limited Edition vehicle line will be available in the U.S. and in select dealers in Canada starting in 2014. Line-x says details for the full production of the Limited Edition Commander Series will be available soon.

Aside from the new parts on the truck, the Limited Edition Commander Series truck will feature a graphics package and hydrographic dash panel. Although the Line-X coats the vehicle from front to back, it also features unique camouflage and duck silhouettes. For more information, visit

Be sure to check out our full 2013 SEMA Show coverage here.

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