Toyo-Tires-Logo-5-16-11CYPRESS, CA – Toyo Tires® will have a bigger presence than ever before when the 2013 SEMA Show opens on November 5, in Las Vegas, Nevada.

Attendees will see Toyo Tires exhibits throughout the show including on the first floor of the South Hall; in the popular DUB® Live area located in the parking lot outside the South Hall; and in Toyo Tires® Treadpass™, the new passageway connecting the Central and South Halls of the Las Vegas Convention Center.  Countless booth and feature vehicles will also don Toyo tires throughout the show.

Toyo Tires in the South Hall
The main Toyo Tires exhibit in the South Hall will feature the trophy truck of desert off-road champion and Team Toyo® driver BJ Baldwin flying high over a Nissan® GT-R®.  The scene is a life-size reenactment of the memorable scene in #RECOIL, the popular video that features Baldwin soaring high over model Janey Lee as she stands next to a Nissan GT-R.  Both Baldwin and Janey Lee will be available during the week, meeting fans and signing autographs.  Also on display will be the full line of Toyo light truck and passenger car products, with the Toyo Tires iPad® App so attendees can learn even more without waiting.  Last but not least, the booth will be filled with unique vehicles that are sure to please attendees.

Toyo Tires Treadpass
Show attendees crossing between the rear of the Central and South Halls of the Convention Center will walk through the new Toyo Tires Treadpass.  This expansive area will feature more than 20 customized cars, trucks and even big rigs.  All will be equipped with Proxes®, Open Country® and Commercial tires that represent the broad line of Toyo Tires products.  The Treadpass will also be home to a commercial tire display with the Toyo Tires Commercial iPad App available for use.

In addition, a Recharge Station will give visitors a place to recharge their electronic devices and rest their knees, while sampling beverages courtesy of SPEED Energy Drink®.

Toyo Tires in DUB® Live at the SEMA Show
Featuring competition tires and the fast cars that wear them to the track, the Toyo Tires motorsports exhibit will be at the entrance of DUB Live area. This popular area outside South Hall is always loaded with activities.

“The increased number of Toyo-branded exhibits at the 2013 SEMA Show gives us the opportunity to showcase our broad range of tire offerings for the aftermarket industry,” said Amy Coleman, Senior Director of Marketing, Toyo Tire U.S.A. Corp.  “When people think about customizing their truck, sports car or vintage vehicle, we want them to think Toyo Tires.”

Showgoers and racing fans will also have the opportunity to see Team Toyo drivers battle it out in a special exhibition on Wednesday, November 6, at 5pm in the Ford Out Front area. Watch for more details and announcements from Toyo Tires soon, including booth vehicles and celebrity signings.

While at the 2013 SEMA Show, check out the technology, features and benefits of full range of outstanding tire products from Toyo Tires.  To learn more about the Toyo Tires’ premium quality and product innovation, go to www.toyotires.com.

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