Jeff Knoll shocked the off road industry in March, 2011 when he announced he would be stepping away from the King of the Hammers (KOH), Ultra4 racing, and Hammerking Productions, Inc. Now the largest off road race in the United States KOH changed the landscape of Rocksports during the Great Recession, attracting 30,000 fans and participants to the desert of Johnson Valley, California.

Now, almost three years after selling his interest in the series he helped create, Knoll is set to announce his next adventure at the Off Road Expo in Pomona, California on October 5th, 2013. At 1:45 pm, Knoll will debut his plans for a week long festival that includes a completely new form of 4-wheel drive competition. The announcement will take place at the Genright booth #4761. In partnership with Wild West Motorsports Park, and John Ascuaga’s Nugget Casino, Knoll will share his vision to capitalize on the unique opportunities that Northern Nevada has to offer the Off Highway Vehicle (OHV) Industry.

About Jeff Knoll
Raised in the motocross breeding ground of southwest Riverside County, California, Knoll is a life long OHV enthusiast.  He is the co-founder of the King of the Hammers, Ultra4 racing and Hammerking Productions, Inc. Knoll is credited for writing the white paper that was the basis for legislation that passed the United States House of Representatives in 2013 which will create the first Congressional protected OHV open area in the United States.  Knoll has founded numerous of road related clubs and events since the early 1990s. Knoll currently serves as the Director of Communications for the Off Road Business Association and as a delegate to the California Motorized Recreation Council. Knoll has been involved professionally with Rocksports since 1999.