CLACKAMAS, OR – Warn Industries, Inc. has announced that Sam’s Offroad in Tulsa, OK is the winner of its in-store display contest. Sam’s will receive a vacation package that includes 2 round-trip airline tickets to anywhere in the continental United States or Canada, plus lodging for four nights (valued at up to $3,500).
As part of a promotion for its revolutionary new ZEON™ line of vehicle winches, Warn offered authorized independent retailers the opportunity to purchase two ZEON winches and receive $150 cash back plus a free winch display for their showroom.
Any retailers who set up the display in their stores before August 1, 2013 and sent in a photo were then automatically entered to win the vacation package. The outlet with the most creative, interesting, original and best use of the display according to contest judges would receive the grand prize. The runner-up was Cruiserheads, a Miami, Florida based dealer, which won a ZEON 8 winch (MSRP $799).
“After looking at all the entries, we were most impressed with Sam’s Offroad, which emphasized simplicity and strategic placement,” said Warn’s Online Marketing Manager Andy Lilienthal. “They really seem to grasp what the Warn aesthetic is all about. We’re proud to have a working relationship with them that’s lasted for more than 10 years.”
Michael Franco of Sam’s Offroad in Tulsa said he was “delighted with the win in this promotion. We’ve been a Warn dealer since starting the business in 1984, and at least 90 percent of the winches we sell are Warn,” he said. “The display has already helped us with more sales, so we’re really happy with it.”