Norra-1000-1971-video-off-road-7-10-13SAN CLEMENTE, CA – Azuñia Tequila launches 1971 teaser with the full 12-minute short film releasing soon.  The short encapsulates the adventures of two teams Snortin’ Nortin and Rippin’ Rooster as they take on the treacherous Mexican Baja peninsula. This piece takes you on an adventures unlike anything captured before on film.

“Off-road racing is one of the core pillars of the Azuñia brand,” said Jim Riley, CEO, Azuñia. “The NORRA Mexican 1000 is Gumball meets the wild west of Baja. We wanted to capture all the imagery, randomness and shenanigans during the race for everyone to enjoy.”

The NORRA Mexican 1000 took place April 27th – May 1st, 2013.  The historic race started in 1967 with the original race course starting in Tijuana and concluding in La Paz, Mexico. The race was known for attracting legendary racers James Garner, Parnelli Jones, Ivan Stewart and many others.  In 2011, the NORRA race was resurrected by Mike Pearlman who is related to the originator Ed Pearlman.  The newly engaged race-course now begins in Mexicali, Mexico and ends in Cabo San Lucas, Mexico. Over 146 entries commenced the 2013 General Tire NORRA Mexican 1000.  The field was comprised mostly of historic race vehicles that originally ran in the 60’s, 70’s and 80’s. The featured teams include “Snortin Nortin” – 71’ Chevy NOVA driven by Jim “Rooster” Riley and the “Rippin Rooster” – 57’ Chevy Bel Air driven by Rick “Hurricane” Johnson.

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Each day of kidney pounding racing concluded with the “Baja Social Club” party where Azuñia Tequila was free flowing for all racers, teams and select race fans.  The “Baja Social Club” is special society of racers and adventure seekers that embody the true meaning of Baja’s special magic.

The film was produced by boutique powerhouse production company Mad Media out of Oceanside, CA.  This production house was the originators of Gymkhana video. Written and directed by the Martelli Bros and executive produced by Jim Riley.
1971 is component of Azuñia Tequila’s “Celebrate the Adventures of Life Campaign”. The campaign was developed to exemplify that Azuñia Tequila is not just a brand of tequila but a way to live life.

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