RENO, Nev. — While the exhibitor’s list continues to grow, final details are being put into place for next month’s salute to desert racing at the second annual Dirt Live Off-Road Expo. Named for the popular new weekly internet desert racing show Dirt LiveHD, the Dirt Live Off-Road Expo will be held July 10-12 on Virginia Street in the heart of Reno, Nev., in the shadow of the world-famous “Biggest Little City in the World” arch that helps illuminate the heart of the Reno’s resort corridor.
Downtown Reno will come alive as HDRA Racetown USA when the Dirt Live Off-Road Expo brings together desert racers, off-road enthusiasts, and exhibitors for three exciting action-packed days.
UNDER THE ARCH
Under the famous Virginia Street arch, the Dirt Live Off-Road Expo in the Northern Nevada gaming city will gather the competitors of the High Desert Racing Association, aficionados of desert racing, and enthusiasts of all kinds, in a summertime festival atmosphere around the Monster Energy Stage and in the BFGoodrich Tires Hospitality area.
The Dirt Live Off-Road Expo will combine the action and excitement of the Monster Energy FreestyleMX and Ninja stunt teams, and nationally known musical artists, with award winning Eldorado Hotel Casino cuisine, famous Reno hospitality, contests, exhibits, and seminars for racers, fans, and enthusiasts. There will also be celebrity/racer autograph sessions throughout the three days of the expo.
HOURS OF FUN
Event officials have announced that the hours on Wednesday (July 10) at the expo on Virginia Street will be 2 p.m. to 5 p.m. while the extended hours on both Thursday (July 11) and Friday (July 12) will be 10 a.m. to 7 p.m.
Live coverage of the expo will also air on all three days on the Dirt LiveHD internet coverage broadcast at www.score-international.com.
Industry suppliers and manufacturers will be part of the Dirt Live Off-Road Expo’s unique brand engagement environment as the “Biggest Little City in the World” rolls out the red carpet for hardcore desert racers, ATV, motorcycle, rock crawling and other enthusiasts, from throughout northern California, Nevada, Arizona and the West.
Additionally on Friday, July 12, the street will fill up with hundreds of trucks, race cars, motorcycles and ATVs as officials perform technical inspections for competition in the Eldorado HDRA Reno 500 desert race the following day at the Tahoe Reno Motorplex. The general public and race enthusiasts will mingle with racing officials, drivers, and teams to enjoy autograph sessions, photo opportunities, and more in the wide-open Virginia Street pit area.
A colorful addition to Friday’s contingency activities will be the Monster Energy HDRA Pit Crew Challenge to be held at 1 p.m. adjacent to the Monster Energy stage at the intersection of 4th Street and Virginia Street.
Thursday and Friday (July 11-12), two short courses at the Tahoe Reno Motorplex will host enthusiasts, manufacturers, and suppliers, in continuous product and vehicle demonstrations, ride and drives and product reviews. Complimentary shuttle service between downtown Reno and the Tahoe Reno Motorplex, will give the public and enthusiasts access as never before to the desert racing experience.
HDRA PIT STOPS
On the three days of the Expo both the Eldorado and Silver Legacy Hotels will have designated HDRA Pit Stop bars with beer and Monster Energy drink specials along with continuous video replay of the 2012 HDRA races.
HDRA RACETOWN USA PARTY
On Thursday (July 11) the official HDRA Racetown USA pre-race party will be held at Rum Bullions inside the Silver Legacy from 7 p.m. to 2 a.m. The party will include a live DJ, Monster Energy drink specials, the Monster Energy Girls and Monster Energy swag giveaways for a variety of prizes including a Wide Open Excursions-Reno two-person, half day off-road excursion.
ALL ABOUT SPONSORS
The Dirt Live Off-Road Expo is a production of the Eldorado Hotel Casino, presenting sponsor of the 2nd Annual Eldorado HDRA Reno 500, in conjunction with Dirt Live, HDRA, SCORE International desert racing, Wide Open Excursions, BFGoodrich Tires and Monster Energy.
Budweiser is an associate sponsor of the event as well.
Another major supporter of this multi-day motorsports extravaganza is the Reno-Sparks Convention and Visitors Authority.
For more information on the Expo and exhibit opportunities, call or email: Stewart Doty 715-536-1067 or firstname.lastname@example.org. Or visit the official event website at dirtliveexpo.com.
THE E LIST
Below is the current confirmed list of exhibitors for the 2013 Dirt Live Off-Road Expo:
Big Valley Honda
Cycles & Gear (Polaris)
Mobile Radio Communications
Reno/Sparks Convention & Visitors Authority
West Coast Differentials
For more information, visit the official website of the new SCORE Desert Series at www.score-international.com.