RENO, Nev. — Downtown Reno, Nev., will come alive July 10-12 when the Dirt Live Off-Road Expo brings together desert racers, off-road enthusiasts, and exhibitors for three exciting action-packed days.

Under the famous Virginia Street arch, the Expo in the Northern Nevada gaming city will gather the competitors of the High Desert Racing Association, aficionados of desert racing, and enthusiasts of all kinds, in a summertime festival atmosphere around the Monster Energy Stage and in the BFGoodrich Tires Hospitality area.

The Dirt Live Off-Road Expo will combine the action and excitement of the Monster Energy Freestyle Stunt Team, and nationally known musical artists, with award winning Eldorado Hotel Casino cuisine, famous Reno hospitality, contests, exhibits, and seminars for racers, fans, and enthusiasts.

Industry suppliers and manufacturers can take advantage of the Dirt Live Off-Road Expo’s unique brand engagement environment as the “Biggest Little City in the World” rolls out the red carpet for hardcore desert racers, ATV, motorcycle, rock crawling and other enthusiasts, from throughout northern California, Nevada, Arizona and the West.

Friday, July 12, the street will fill up with hundreds of trucks, race cars and motorcycles as officials perform technical inspections for competition in the Eldorado HDRA Reno 500 the following day at the Tahoe Reno Motorplex.  The general public and race enthusiasts will mingle with racing officials, drivers, and teams to enjoy autograph sessions, photo opportunities, and more in the wide-open Virginia Street pit area.

Thursday and Friday (July 11-12), two short courses at the Tahoe Reno Motorplex will host enthusiasts, manufacturers, and suppliers, in continuous product and vehicle demonstrations, ride and drives and product reviews. Complimentary shuttle service between downtown Reno and the Tahoe Reno Motorplex, will give the public and enthusiasts access as never before to the desert racing experience.

The Dirt Live Off-Road Expo is a production of the Eldorado Hotel Casino, presenting sponsor of the 2nd Annual Eldorado HDRA Reno 500, in conjunction with Dirt Live, HDRA, SCORE International desert racing, Wide Open Excursions, BFGoodrich Tires and Monster Energy.

For more information on the Expo and exhibit opportunities, call or email: Stewart Doty 715-536-1067 or stewart@dirtliveexpo.com.