How do B.J. Baldwin, a 850-horsepower Trophy Truck with 34-inches of suspension roaring pell-mell across the Mojave Desert at 150 miles an hour doing things that just really are not conceivable, a dazzling damsel in distress and her diamond in the asphalt D-Sport automobile, the big neon glitter skyline of Las Vegas and one of the most opulent hotel/casinos on The Strip all end up in one atom-splitting, retina stinging, mind-blowing piece of incandescent cinematic magic?

Good question. And one we can’t answer. Not quite. However, even though yesterday was April 1st – this is no joke. Monster Energy flipped the switch to light up cyberspace with the short film #RECOIL.

With the harmonic convergence of a helicopter, the ultimate arm camera car, a battery of Red Cameras and a brain trust of talented shooters and producers, Recoil takes the well-worn “viral video” on a hell ride and never looks back.

“This started life as a small project and with the help of Monster it quickly grew into something awesome,” Baldwin said. “With an increased budget we were able to use the best equipment, the most skilled cinematographers, and harvest the best natural desert locations around Las Vegas. Monster Energy really helped us create an exciting film that we think will be very successful. We had a lot of fun working with the crew and filming this project. After yielding the final product, we love the video and we hope our fans love it and share it as well!”

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