SAN FELIPE, Mexico — Race weekend activities light up the Mexican night in Baja California’s San Felipe as the Roger Norman era of SCORE International embarks on a new adventure and Norman’s Dirt Live SCORE Race week internet broadcast will be on hand with live coverage tonight, Friday, Saturday and Sunday. Dirt Live is covering the 27th annual MasterCraft Safety Tecate SCORE San Felipe 250, season-opener of the 2013 SCORE Desert Series.

Roger Norman’s Dirt Live one-hour show is broadcast live weekly and the show is anchored around Norman’s two desert racing series, the SCORE Desert Series and the High Desert Racing Association as well as the new bonus points championship purse program he has developed called the World Championship of Desert Racing. Broadcast studios are located at the SCORE tech shop in San Diego.

LIVE COVERAGE
Airing on www.score-international.com, this weekend mark’s the first remote, extended broadcast after nine weekly shows that have aired from SCORE’s tech shop in San Diego.

The season opener of the 2013 SCORE Desert Series is this week in Mexico’s picturesque fishing village of San Felipe, located 120 miles south of the U.S. border on the East side of the Baja California peninsula along the azure waters of the tranquil Sea of Cortez. The race will herald the new chapter in SCORE history, starting the tenure of Roger Norman as the owner of the world’s foremost desert racing organization. It also marks the beginning of the 40th anniversary season of SCORE desert racing.

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And Dirt Live SCORE race week coverage will cover four days of activities in San Felipe starting with Tonight’s Monster Tecate Welcome party (7 p.m. and 9 p.m.) and ending with the post-race SCORE awards celebration on Sunday at 10 a.m. (PDT) at the plaza on the Malecon. With all coverage live or same-day action, the primary broadcast team will include not only Norman, but also anchor George Antill along with legendary former racer Ivan Stewart, action sports announcer Dave Arnold and X Games motorcycle racer Sara Price.

With entries accepted up to race morning, nearly 250 entries are expected to enter the race. Entries to date have come from 23 US States and 11 countries as competition will be held in 40 Pro and 7 Sportsman classes for cars, trucks, motorcycles and ATVs in the popular ‘spring break’ race.

“What we air this week in San Felipe will be like no coverage in the history of our sport,” said Norman, who continues to initiate new elements into SCORE desert racing. “we are going start to finish with nearly non-stop coverage of the MasterCraft Safety Tecate SCORE San Felipe 250.”

SCORE FRIDAY
Running from 10 a.m. to 5 p.m. on Friday, SCORE’s colorful Manufacturer’s Midway on the Malecon in San Felipe will be aired with live coverage from the Dirt Live crew anchored at the Baja Mar restaurant and the day’s coverage will conclude with live streaming of the pre-race racer’s meeting on Friday night at 7 p.m. at the Plaza on the Malecon. It will mark the first time in desert racing history that this meeting will be broadcast live on the internet. Norman will have some special announcements to make at the pre-race racer’s meeting.

SHOWDOWN SATURDAY
With cameras rolling at 6 a.m. Saturday, day-long coverage will include the start and finish of all classes along with hourly race leader updates and race action footage from out on the race course. Cars and trucks will start at approximately 10:30 a.m., three and one-half hours after the last Sportsman ATV leaves the start line. The extensive coverage will include extended air time for both the motorcycle/ATV finish as well as the car/truck finish.

RACER SUNDAY
After Saturday’s battle of Baja, Sunday’s SCORE awards ceremony at 10 a.m. (Pacific Daylight Time) at the plaza on the Malecon on the picturesque Sea of Cortez will be broadcast live for the first time in the history of desert racing. Coverage will include special interviews from the Dirt Live set with many of the class winners and top finishers in SCORE’s 2013 season opener, the second round of the new World Championship of Desert Racing bonus points program being held in conjunction with the Roger Norman’s other desert racing organization—the High Desert Racing Association.

MONSTER ENERGY THURSDAY
Coverage starts tonight at 7 p.m. from the Monster Energy Tecate SCORE Welcome Party at the landmark San Felipe arches. The party, fueled by Monster Energy in association with Tecate Cerveza is open to the public with a $2 donation to Cruz Roja, the Mexican Red Cross organization. The party, which will last until midnight, is starting with vehicle displays and a racer autograph session from 6 p.m. to 7 p.m.

Among the racers expected tonight at the Monster Energy Tecate SCORE meet and greet are B.J. Baldwin, Cameron Steele, Tim Herbst, Troy Herbst, Ryan Arciero and Robby Bell.

DIRT LIVE MAIN CREW
Desert racing public address announcer George Antill is the host of Norman’s Dirt Live program. While being refined weekly, one of the regular elements of the show will be a SCORE social media interchange, allowing fans and racers to comment and ask questions through the SCORE Facebook and SCORE Twitter platforms.  Other special segments each week are Pit Stop with SCORE President Roger Norman and Tech Tips with SCORE Tech co-director Jake Velasco.

Andrew Grimshaw, SCORE Media Production Manager, is the coordinating producer of the show. The program is hosted on ustream.com, the world’s largest streaming internet site.

SCORE SPONSORS
Official Sponsors of the SCORE Desert Series are fueled by Monster Energy-Official Energy Drink: Tecate Beer-Official Beer/Official Race Sponsor, BFGoodrich Tires-Official Tire, Amber Racing Services-Official Race Fuels, Rigid Industries-Official Lights, King Shocks-Official Shock Absorber, Coca-Cola-Official Soft Drink, Wide Open Excursions-Official Tour Company, Crystal Bay Casino-Official Casino, Volaris Airlines-Official Airline, MasterCraft Safety-Official Safety Seats, Fox Car Rental-Official Rent-A-Car, Graham Watchmakers-Official Timekeeper, SatellitePhoneStore.com-Official Satellite Phone Rental Company, Slime-Official Tire Sealant, Symons Ambulance Company-Official Ambulance, Azunia Tequila-Official Tequila.

Additional SCORE Sponsors are – Visit Baja California Sur, Proturismo Ensenada, Baja California Secretary of Tourism, COTUCO Mexicali/San Felipe, Blue C Advertising, PCI Race Radios, McKenzie’s Performance Products and Advanced Color Graphics.

For more information, visit the official website of the new SCORE Desert Series at www.score-international.com.

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