Founded in 1963 by the legendary Mickey Thompson, a pioneer in short course off road racing, the Stow, Ohio-based company will have a highly visible presence at the tracks and on the television broadcasts on CBS, SPEED, CBS Sports Network and MAVTV American Real. Mickey Thompson Performance Tires & Wheels will also have an active hospitality program.
“First of all, the company wants to get back to its roots of off-road short course racing, something Mickey and the company have done in the past,” Mickey Thompson Performance Tires & Wheels Vice-President of Sales and Marketing Ken Warner said. “Second, we like to race. We drag race, we race in the salt flats and we race in off-road. We believe in the Team Lucas program. It’s strong.”
“We started with Team Lucas last year and it has a lot of great venues, a tremendous television package and what we’re looking for in the demographic. We work hard to send our service trailer to the events and service these racers. We have a good group using our tires.”
PrMickey Thompson Tireso 2 Unlimited driver Jeff Geiser of Phoenix will be sponsored by Mickey Thompson Performance Tires & Wheels and Eric Barron, Curt LeDuc and Mike Porter will also be a part of Team MT.
“Mickey Thompson Performance Tires & Wheels brings great off-road heritage and tire technology to the Lucas Oil Off Road Racing Series,” Lucas Oil Executive Vice-President Bob Patison said. “We’re very happy to have it part of our Lucas Oil Off Road Racing Series.”
Team Lucas is a dynamic ‘grass roots’ advertising and marketing medium owned by Lucas Oil, Inc.–a world leader of high performance lubricants and problem solving additives. Its television production arm, Lucas Oil Studios, maintains its own high definition production studio and produces more than 300 hours of programming for CBS, CBSSN, NBC, NBCSN, SPEED, FUEL and the Lucas owned MAVTV American Real Network.