CORONA, Calif. – Optima Batteries will return to Team Lucas in 2013 with a advertising/marketing and sponsorship program that will leave a deep imprint on the Lucas Oil Off Road Racing Series, Lucas Oil Drag Racing Series, Lucas Oil Pro Pulling League, Lucas Oil Modified Series presented by Loan Mart and the Lucas Oil Off Road Southern California Regional Series presented by Kartek.
Optima Batteries will be a presenting sponsor for 13 television broadcasts, 11 in the Lucas Oil Off Road Racing Series, one in the Lucas Oil Late Model Dirt Series and one in the Lucas Oil Drag Boat Racing Series. Optima Batteries will also utilize on-board cameras extensively in the Lucas Oil Off Road Racing Series, Lucas Oil Modified Series presented by Loan Mart, Lucas Oil Late Model Dirt Series, Lucas Oil Drag Boat Racing Series and Lucas Oil Pro Pulling League.
The Milwaukee, Wisconsin-based company will be the primary sponsor for Optima BatteriesDon (The Real Deal) O’Neal’s Optima Batteries No. 71 in the Lucas Oil Late Model Dirt Series and Tim Morse’s Optima Batteries No. 10 in the Lucas Oil Modified Series presented by Loan Mart. Optima batteries will sponsor the Fast Lap Award in the four professional classes of the Lucas Oil Off Road Racing Series and the Optima Batteries Hard Charger Award in the Lucas Oil Late Model Dirt Series and the Lucas Oil Modified Series presented by Loan Mart.
“The Lucas Oil viewers and customers are completely in line with who and where our target customers are, the hard core enthusiasts of grass roots racing,” Optima Batteries Marketing Manager Ryan Hoffins said. “Team Lucas brings to the table an outstanding package from a media perspective-television, print, digital-and the value of that is second to none.”
This will be Optima Batteries second season with Team Lucas. “We’re very happy to have Optima Batteries as our partner,” Lucas Oil Executive Vice-President Bob Patison said. “Optima Batteries has a program that utilizes the diversity offered by Team Lucas to reach fans and viewers in many ways.”
About Optima Batteries: Performance. It’s what you want from a battery and it doesn’t matter if you’re working, driving cross-country or just having fun. If you’re looking for pure power, look no further. OPTIMA® Batteries deliver supreme performance and reliability. Our unique SPIRALCELL TECHNOLOGY® gives OPTIMA® Batteries over 15 times more vibration resistance and increased cycle life compared to traditional batteries. They’re virtually spill proof and maintenance-free for absolute peace of mind.