San Dimas, CA – After three successful seasons of Jeepspeed sponsorship, General tire has signed a new three-year contract to sponsor the General Tire, Jeepspeed Challenge and the General Tire, Jeepspeed Cup, both presented by ATX Series Wheels.

The General Tire, Jeepspeed Challenge is a desert racing championship for 6 cylinder Jeep SUVs with limited modifications. The General Tire, Jeepspeed Cup is an open class for Jeep, Dodge, & Mopar SUVs/Trucks. Both General Tire and ATX Wheels supply a wide range of performance tires and wheels specifically designed for Jeep owners that can withstand the rigors of offroad racing, expedition Jeepers, and weekend warriors.

“Our relationship with Jeepspeed has been excellent over the last few years.  They have helped us communicate our General Tire Brand message of durability to Jeep owners and enthusiasts everywhere.  We are looking forward to continuing to grow the series over the next three years,” said Travis Roffler, Director of Marketing for General Tire.

The Best in the Desert, Parker 425 held on Feb. 2, 2013 will be the first event of the Jeepspeed race season. Jeepspeed Challenge and Jeepspeed Cup Champions will be determined by top finishes in five out of six races in the series.

“By working with our sponsors and Best in the Desert, Jeepspeed is able to offer racers the very best entry fees in our sport,” says Clive Skilton, CEO of Jeepspeed, “There will be a set $700 entry fee per race no matter what the race mileage. With 80 registered teams, there could be 30 starters at each event!”

2013 Jeepspeed Race Series Schedule
BLUEWATER RESORT & CASINO PARKER “425”
February 1, 2, 3, 2013 – (Race in Parker, AZ)

GENERAL TIRE MINT “400”
March 21, 22, 23, 2013 – (Race in Las Vegas, NV)

CANIDAE TAP IT SILVER STATE “300”
May 3, 4, 5, 2013

GENERAL TIRE “VEGAS to RENO”
August 15, 16, 17, 2013 – (Race on Friday)

BLUEWATER DESERT CHALLENGE
October 11, 12, 13, 2013 – (2-day race / Race in Parker, AZ)

HENDERSON “250”
December 6, 7, 8, 2013 – (Race in Henderson, NV)

For more information visit jeepspeed.com.

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