FULLERTON, CA. – Yasushi Tanaka, president and CEO of Yokohama Tire Corporation (YTC), today announced the promotion of Takayuki Hamaya to YTC chief operating officer, effective immediately. According to Tanaka, Hamaya will also retain his position as company executive vice president (EVP) and chief financial officer (CFO).

Tanaka said Hamaya will now assume executive responsibility for the following functions:  Consumer, Commercial, OTR and OE sales, accounting and finance, corporate planning, supply chain and operations, as well as internal audit.

“Mr. Hamaya’s promotion corresponds with our continued efforts to improve the service we provide to our dealers while delivering the best products to the market,” said Tanaka. “I expect Mr. Hamaya to continue his strong leadership and valued contributions to YTC.”

Hamaya, who graduated from Senshu University in 1988 with a degree in Economics, and earned an MBA from Alaska Pacific University in 1992, joined The Yokohama Rubber Co., Ltd. (YTC’s parent company) later the same year. In 2004, he was named president of Yokohama Europe, and in 2005 became president of several Yokohama sales companies (in Germany, Switzerland, Austria, Denmark, Belgium, Sweden and Russia).

In 2007, Hamaya returned to Japan following an appointment as General Manager, Secretariat to work directly with then President of Yokohama Rubber Co., Ltd., Tadanobu Nagumo.

In 2009, Hamaya was promoted to president of Yokohama Tire Philippines (Manufacturing) and president of Yokohama Tire Sales Philippines. In 2011, he moved to the United States and was named EVP and CFO of Fullerton, California-based Yokohama Tire Corporation.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® –  the first mass-market tire using Yokohama’s breakthrough orange oil technology – as  well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

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