At the 2012 Specialty Equipment Market Association (SEMA) trade show in Las Vegas, Mopar made a batch of new product announcements. Off-roaders will certainly be intrigued by some of the offerings.

“At Mopar, we’re empowering our customers to put even more power, capability and
customization into their vehicles,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “We’ll continue to give our enthusiastsoptimal performance and appearance packages on the street, at the track and on the trail.”

Engine performance calibration
For Chrysler, Jeep, Dodge, Ram, FIAT and SRT customers who want to further enhance the performance of their vehicles, Mopar has reviewed the facilities and capabilities of Arrow Racing Engines and Arrington Engines for performance calibrations. Both companies have the
appropriate tooling and software to create performance calibrations for select 2011, 2012 and 2013 model-year Chrysler Group vehicles. Arrow Racing Engines is based in Auburn Hills, Mich. and Arrington Engines is based in Martinsville, Va. Additional companies will be announced at a later date.

S.S.H. (Street Spec HEMI) emissions-compliant 5.7-liter HEMI crate engine
For those members of Mopar nation looking to add a modern HEMI to their ride, this new
emissions-compliant 5.7-liter HEMI engine may be mated to an automatic or manual
transmission for 1995 and older model-year vehicles. The engine does not include the
production Fuel Saver Technology.

The Manufacturer’s Suggested Retail Price (MSRP) for the 5.7-liter HEMI engine kit is $6,800 (part number 77070065). The kit will come with a 2-year/24,000-mile limited warranty.

Following is a preliminary list of parts that will be included with the engine package:
5.7-liter HEMI engine (without Fuel Saver Technology)
375 horsepower, 400 lb.-ft. of torque
Exhaust manifolds
Engine wire harness
Performance and emission control components:
Engine control module
Oxygen sensor (2) up stream
Oxygen sensor (2) down stream
Electronic accelerator pedal
EVAP canister
Catalytic converter (2)
Oxygen sensor-mounting bosses

The kit also includes an instruction manual and an emission certification label. An Executive Order is in process.

New Jeep Performance Parts
Mopar and the Jeep brand will work together to create Jeep Performance Parts: a portfolio of high-end, hard-core Jeep parts including axles, lift kits, bumpers, winches, skid plates and suspension components. These parts will offer factory-engineered solutions to increase off-road performance. Whether rock crawling or desert hauling, the catalog for these parts will continue to grow in order to meet customer needs for off-road adventures.

The catalog will be packed with useful data to help transform stock rides into top trail performers.

Mopar 5.7-liter and 6.4-liter HEMI V-8 conversion kits for Jeep Wrangler
Mopar’s newly created off-road division will announce a new Mopar 6.4-liter HEMI V-8 engine conversion kit that covers 2007 through 2011 model-year Jeep Wranglers. The MSRP is $18,599 and the part number is P5156162.

Producing approximately 470 horsepower and 470 lb.-ft. of torque to the rear wheels, the Molar V-8 conversion kit gives Jeep Wrangler enthusiasts an unprecedented blend of power and capability. The Mopar Wrangler 6.4-liter HEMI V-8 conversion kit will mate to Chrysler Group’s W5A580 five-speed automatic transmission, and eventually to the six-speed manual

The new 5.7-liter HEMI conversion kit also covers 2007 through 2011 model-year Jeep Wranglers. The MSRP is $15,599 and the part number is P5156213. The engine generates approximately 375 horsepower and 400 lb.-ft. of torque.

Mopar-first features
Mopar has introduced numerous industry-first features including:
• Vehicle-information apps: first to introduce smartphone vehicle-information applications,
a new channel of communication with consumers
• Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief
user-guide format and first to offer complete vehicle-information kits in Spanish
• Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
• Wireless charging: first to introduce in-vehicle wireless charging for portable devices
• Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle
tracking device that sends owner a text when vehicle is driven too fast or too far based
on pre-set parameters
• 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race
package car
• Brand-specific customer care telephone lines: first to offer Sunday service hours for
• WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf
personal computers and a dedicated wireless tool network

About the Mopar Brand
Mopar is Chrysler Group LLC’s service, parts and customer-care brand and distributes 280,000 parts and accessories. With the creation of the Chrysler Group and Fiat SpA partnership, Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Combined with Fiat SpA, Mopar’s global portfolio includes more than 500,000 parts and accessories that are distributed in more than 120 countries. Mopar is the source for all genuine parts and accessories for Chrysler Group and Fiat SpA brands.

75 Years of Mopar
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s — the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. The brand has expanded to include technical service and customer support.

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