The OMIX-ADA has made a big splash at this year’s SEMA Show in Las Vegas. The company’s booth, centered in the heart of the off-road section of the show, featured the Off-Road Success Center, where third-party experts and OMIX leaders offered daily seminars providing insight as to how to succeed in the off-road market.

Aside from the Off-Road Success Center, OMIX-ADA/Rugged Ridge also displayed an impressive collection of vintage Willys Jeeps, which were provided by OMIX, Jeep Jamboree USA and others. Below is a brief rundown of the five coolest vehicles we came across at the display:

1947 Jeep CJ-2A Fire Truck
This 1947 Jeep CJ-2A Fire Truck was created after the war as a rural fire truck based on the original MB Army Jeep. It features a 20-foot-long wooden ladder on the top rack and a U-40 centrifugal pump mounted ahead of the grill to helps fire fighters combat the flames. The fire hose was stored in the rear of this beautiful Jeep CJ-2A Fire Truck, and tools necessary for the fire crew are mounted all over the vehicle (such as the axe mounted on the rear passenger side of the Jeep).

Be sure to check out the Photo Gallery of 2012 SEMA Show Highlights here.