Cypress, CA: Toyo Tires has taken on the world’s toughest roads, the planet’s craziest terrain, plus nature’s most brutal conditions — and they’ve always come out on top. That was just a warm up. Today, Toyo Tires is going public with an all-out, winner-takes-all challenge to the Mayan prediction of a world-ending apocalypse.

It’s pretty simple: Toyo Tires believes that the world is made to last, just like their all-new Open Country A/T II tire.

The Mayans, on the other hand, believed the world would end December 21, 2012.

Toyo Tires is so sure the world is made to last, they’re making an incredible offer: The entire planet gets free tires if the apocalypse actually happens. And if the world doesn’t end, 10 fans will win great prizes including a custom 4×4 vehicle.

The supposed end of the world is fast approaching. So, Toyo Tires is asking dealers, customers and fans to choose a side at facebook.com/toyotires.

Support the ancient Mayan prediction, and start building your “apocalypse” shelter. Or, side with Toyo Tires for the chance to win a slew of incredible prizes that will come in handy once the world DOESN’T end this December.

Here’s how it works: visit the Toyo Tires Facebook page at facebook.com/toyotires.  Like the page if you aren’t already a fan, and then click the Toyo Tires vs. The Mayans tab to enter the sweepstakes.  The challenge runs now until 11:59 pm on December 20, 2012.

One lucky fan who sides with Toyo Tires will win the grand prize: a custom, two-door 4×4 vehicle equipped with a set of Open Country A/T II tires and much more. The first place winner will receive a trip to the Yucatan Peninsula, where they can see the Mayan Ruins for themselves, and eight weekly winners will each receive a set of Toyo tires.

Attendees of the 2012 SEMA Show in Las Vegas will have the first and only chance to see the custom 4×4 vehicle up close. It will be displayed just outside the South Hall of the Las Vegas Convention Center from October 30-November 2.

Those who believe the world is going to end, can side with Donny Doomsday, the star of Toyo Tires’ new web series.  Supporters of both sides can follow Donny at youtube.com/toyotires as he prepares for December 21.

Go to facebook.com/toyotires now for complete details and official rules of the Toyo Tires vs. The Mayans Sweepstakes.  To learn more about the long-lasting Open Country A/T II and the full line of Toyo Tires products visit toyotires.com.

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