CORONA, CA – Lucas Oil Products, Inc. and Lucas Oil Production Studios are pleased to announce the most comprehensive television package in the history of short course off road racing. The 2012 Lucas Oil Off Road Racing Series television coverage will include 62 hours of original programming along with 168 hours of guaranteed re-airings for a total of 230 hours of exposure spread across five major networks; CBS, CBS Sports, NBC Sports, SPEED and MAVTV.
According to Joyce Julius and Associates®, in 2011 the Lucas Oil Off Road Racing Series created over $63.4 million in value for series sponsors and an additional $48.4 million in value for team sponsors, for a total annual exposure value of $111.8 million to the series and team sponsors.
“With eight times the programming on CBS-affiliated networks in 2012 and two re-airs for all MAV TV shows, the Lucas Oil Off Road Racing Series will receive 106 additional hours of total air time over 2011-an incredible 85% increase over last year,” said Alex Striler, Director of Sales and Marketing for the Lucas Oil Off Road Racing Series. “We expect the total exposure value for our 2012 series sponsors and team sponsors to increase proportionally.”
Check out Off-Road.com footage of last year’s finale:
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