Corona, CA – It Lucas Oil Off Road Series Logois with great pleasure that the Lucas Off Road Racing Series celebrates the return of key sponsor, Rockstar Energy Drink. When the green flag drops at the season opening Off Road Series race on March 31, it will mark the third consecutive year that Rockstar Energy Drink, the official Energy Drink and Consumable Product of the Lucas Off Road Race Series has returned to support the racing that they have been instrumental in evolving into the fastest growing motorsport in the U.S.
Mike Kelso, Rockstar Energy Drink’s Marketing Manager, illustrated their passion for the Off Road Series, ” Three years ago, Lucas had a vision for the sport of Off Road short course and they reached out to share it with Rockstar. Lucas is ahead of schedule in reaching our collective goals on our anticipated timeline.” He further added, “The series has gained traction and moved forward a tremendous amount in such a short time frame. Rockstar Energy Drink is very excited where the sport of short course racing is today, how our brand has played a part and we are very confident in what the future holds.”
Also returning for 2012 will be the signature Rockstar on-site marketing assets such as the fan-friendly product sampling area, the highly popular Rockstar models who officially signal the start of each race and interact directly with the fans, abundant traditional trackside presence along with inflatable infield signage.
All new Rockstar promotional additions for 2012 will be:
- A “Ride Along” promotion where one lucky fan wins the opportunity to ride with a professional driver in a specially built two-seater race truck and will also receive a Rockstar Energy Drink gift pack
- Title sponsorship naming rights for the Lake Elsinore Night Race Rounds, which will now be branded the “Rockstar Energy Drink Southern California Off Road Nationals”
“Lucas Oil has invested a tremendous amount of resources to develop the sport of Short Course Off Road Racing”, states Lucas Oil Product’s Executive Vice President, Bob Patison. “Carefully selected race venues, new innovative events and our award winning TV package gives the series undeniable credibility, while the awesome racing excitement appeals to the fans, racers and sponsors alike. We are constantly tracking the positive growth of the sport, and over the past three years, Rockstar has been a major contributor to the entire package. We head into 2012 highly energized by having Rockstar on board again.”