Sparks, Nev., July 5, 2011 - The Valley Off Road Racing Association announced today that Master Pull, the world leader in synthetic ropes and recovery gear for off road, military and commercial fishing, has signed on as title sponsor of the July 14-17 USA 500 in Sparks, Nevada.

The four-day event will be called the “Master Pull USA 500″ and include static vehicle exhibits, driver autograph sessions, tech and contingency in downtown Sparks, live music, motocross demonstrations including riders from the Metal Mulisha, the area’s first outdoor enduro-cross time trial, a 529-mile off road race on Saturday, July 16 and a 219-mile motorcycle race on Sunday, July 17.

“We want this to be a ‘must do’ race for off road racers around the U.S. and provide maximum exposure and interaction with the public,” said VORRA Race Director Wes Harbor. “Master Pull shares our vision for creating something new and exciting and we’re proud to have them on board as title sponsor.”

In addition to serving as title sponsor, Master Pull will be demonstrating their products with the enduro-cross course and rock crawling exhibitions in Victorian Square.  They will also unveil the newest Master Pull Recovery Vehicle.

“The USA 500 is the perfect race for us and in VORRA we’ve found an ideal teammate,” said Master Pull Off-Road Director Alex Riedo. “Although we sponsor several racing vehicles including the Hall Racing USA Rally Truck, and have provided equipment and recovery support to events such as King of the Hammers, we’ve been searching for an organization and event that mirrors the quality and professionalism of our product line.  VORRA’s innovative approach to off-road racing is setting them apart in the sport as is the excellent value they provide their racers.”

To learn more about the event, view the course map and register online, go to http://www.vorra.net.  Follow VORRA on Twitter at @vorra_racing .  Get USA 500 updates via Twitter using the hashtag #USA500.

About Master Pull
Master Pull is the world leader in synthetic rope technology.  Our vehicle recovery products are the strongest, lightest, and most durable in the industry.  We differ from a growing field of pretenders in that our products are built to withstand the harshest environments, heaviest loads, and are meant for repeated and constant use.  Our vast equipment line provides a product range that addresses specifically the needs of recreational four wheelers, professional racers, and tactical vehicle recovery required by the military.  Whether you are looking for a winch line, a kinetic recovery rope, winch accessories, or you have a custom application in mind; we can provide you with the highest quality rope for the job. For more information call 877.797.0202 or visit us online at http://www.masterpull.com.

About VORRA
Valley Off Road Racing Association (VORRA) was established in 1975 and has operated as a family-oriented organization for over three decades.  It is currently led by Wes Harbor who believes that “off road racing has its roots in people’s garages” and continues to keep the entry fees to a minimum while maintaining a high quality racing experience. For more information, visit http://www.vorra.net or call 877-418-6772.

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