SNOQUALMIE, Wash. –  Professional athlete Shaun White is branching out from the thrill of asphalt at Mazda Raceway Laguna Seca and taking to the mud of Old Mill Adventure Park as he continues to upgrade his driving performance with BFGoodrich Tires in Chapter 3 of the “Upgrade to BFGoodrich” campaign. The automotive enthusiast spent time behind the wheel of a full-bore rally car at DirtFish Rally School in Snoqualmie, Wash., to learn the basics of rally driving from experts in this unique motorsport. His latest adventures will debut today in an interactive experience at www.bfgoodrichtires.com/shaunwhite.

Chapter 3 – “Rally 101”

Continuing White’s driving upgrade, the BFGoodrich Tires team put him through the paces at the DirtFish Rally School on a muddy Rally 101 course. White was instructed by two rally racing all-stars – Forest Duplessis, DirtFish Rally School chief instructor, and David Higgins, British Rally Champion and Subaru Rally Team USA member. During White’s time behind the wheel of a Vermont SportsCar-prepared Subaru race car equipped with BFGoodrich® g-Force Rally tires, he learned advanced car control, including trail braking and cornering techniques.

Check out the videos below:

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“Rally is an exciting sport and it’s great to see an athlete of Shaun’s caliber give it a try,” said Forest Duplessis. “At DirtFish, we love introducing new drivers to the sport, so we really enjoyed working with Shaun. He picked up the fundamentals very quickly — in fact, more quickly than anyone I’ve seen in a long time who’s trained at our school.”

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Fans have the unique opportunity to participate in the Chapter 3 webisode through an interactive experience online at www.bfgoodrichtires.com/shaunwhite.  A video map of the DirtFish Rally School enables users to choose White’s adventure ranging from the gravel skidpad to the thrill ride piloted by Higgins.


“BFGoodrich Tires and its g-Force Rally tire have dominated the rally event podium at X Games with 17 out of 20 medals — similar to how Shaun has dominated the X Games podium in his sports,” said Duane Thomas, brand marketing communications manager at BFGoodrich Tires.  “Focusing on rally driving for Chapter 3 further connects two dominating forces in the X Games world, demonstrating that any car enthusiast can be the best driver they can be simply by upgrading to BFGoodrich tires – just like Shaun.”

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