Nashville TN – Introducing the new The Bass Pro Shops Land & Wildlife Expo presented by Ram Trucks is a family-friendly, destination event for hunting, fishing and outdoor enthusiasts, showcasing land conservation and resource management technology from top outdoor retailers and organizations. The Land & Wildlife Expo to be held August 12 – 14, 2011 at Gaylord Opryland Resort in Nashville TN. This action-packed, three-day event brings together national conservation associations, governmental organizations, outdoor lifestyle product manufactures and the nation’s leading experts in land conservation and wildlife management.

The new event format is unique among other shows of its kind because of the combination of education seminars, hands-on interactive outdoor activities and indoor convention hall exhibits sectioned into one of eight themed “villages.” Each Village represents a specific category of wildlife, terrain or conservation interest along with a corresponding government agency or lobbying group as the cornerstone. The Land & Wildlife Expo is expected to attract tens of thousands of outdoor, hunting and conservation enthusiasts, as well as their families. Martin & Company Automotive Aftermarket Solutions has teamed with the L&W Expo to create the Truck Accessory Village. SEMA’s Action Network will serve as the cornerstone agency and will promote one of their on-going missions; to preserve land use for 4×4 and off-road activities. In addition to the indoor Truck Village featuring aftermarket manufactures, there are also outdoor opportunities on a 105 acre parcel featuring ATV and UTV test tracks, classic truck show, archery demos, food plot demonstrations and more. The Truck Accessory Village will feature a demonstration stage, hosted by Stacey David of Stacey David’s Gearz, plus a banquet dinner and private concert with recording artist and Opry member Craig Morgan included in the schedule. The uniqueness of the Land &

Wildlife Expo makes it an incredible opportunity for exhibitor participations to target affluent customers and outdoor enthusiasts. Exhibitor space is still available in the truck accessory village at this time. With this exhibition floor concept, exhibitors will have access to property owners (100+ acres), professional land managers, conservationists, outdoor enthusiasts and hunters. No other event offers you exposure to this kind of affluent, committed consumer.

Contact Rachal Smith at Martin & Company for more information. Martin & Company was formed in 1993 by Zan & Randy Martin, and specializes solely on accounts in the automotive aftermarket. Randy, company CFO and Creative Director has helped the agency to win over 28 Automotive Aftermarket Global Design Awards. Zan has been active in the aftermarket for over 25 years and has served as the chair of SEMA’S Businesswomen’s Network (SBN), was the Athena Award winner in 2005, and currently serves on SEMA’s Board of Directors.

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