PICKERINGTON, Ohio — The American Motorcyclist Association is pleased to announce a new title sponsor for the country’s premier riding series for fans of big-bore adventure-touring motorcycles with the 2011 launch of the AMA Yamaha Super Ténéré Adventure Riding Series.

Geared toward riders of all brands of adventure-touring motorcycles, the AMA Yamaha Super Ténéré Adventure Riding Series includes more than 20 rides in some of the most scenic riding areas in the country. The series’ “High Adventure, No Hassles” approach includes plenty of riding on asphalt, gravel and two-track routes mapped by local experts, the camaraderie of like-minded enthusiasts and a full weekend of activities, including camping and bonfires.

The partnership between the AMA and Yamaha coincides with the manufacturer’s exciting entry into the big-bore adventure touring market with the impressive Super Ténéré, the 1,199cc, rally-inspired motorcycle designed to cover long miles over varied terrain in comfort and style. In fact, thanks to Yamaha, one lucky participant in the 2011 AMA Yamaha Super Ténéré Adventure Series will win a brand new 2012 Super Ténéré.

“Adventure-touring continues to grow in terms of popularity, and we’re really excited that Yamaha has chosen to partner with the country’s premier adventure-touring series to show off the company’s new Super Ténéré motorcycle, and demonstrate support for the segment and its enthusiastic riders,” said AMA President and CEO Rob Dingman. “Thanks to Yamaha’s efforts, riders in the AMA Yamaha Super Ténéré Adventure Riding Series will see a real step up in the caliber of our events, which are already on the top tier of adventure-touring rides.”

Yamaha officials noted that the partnership with the AMA is a perfect fit for their company.

“The AMA Yamaha Super Ténéré Adventure Ride Series will expose the Super Ténéré to serious adventure-touring riders around the country,” said David Docktor, Yamaha’s motorcycle marketing manager. “We plan to have a Super Ténéré on each ride, so participants can see first-hand how capable and fun to ride this new machine really is.”

Yamaha’s support of the series will include the Super Ténéré grand prize giveaway bike, prizes from the Yamaha Genuine Accessories and Apparel lines and promotion of the series through local dealers. Finally, Yamaha will also be offering special promotions specifically to owners of its all new Super Ténéré. For full series info, please visit http://www.americanmotorcyclist.com/Riding/Dirt/EventsAndSeries/NationalAdventureRide.aspx.

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