|VALCOURT, Quebec, Canada, April 21 /PRNewswire/
-- Bombardier Recreational Products Inc. (BRP), the world-leading
manufacturer of power sports recreational vehicles, announced today
the launch of its new television series "Ultimate Playground." The
eight-part series, which premieres on OLN, Wednesday, April 27,
2005, at 8:30 p.m. ET, takes viewers on an adrenaline- rushed look
at the world's most adventurous activities in power sports
recreation. The show's host is outdoor enthusiast and
all-around-funny man, Laird McIntosh, who provides a first-hand
view of each high-energy adventure.
Rugged and exotic locations set
the backdrop for each dynamic expedition to create the "Ultimate
Playground." Viewers will be captivated by unexpected adventures,
such as fly-fishing off ATV's in Mexico; summertime snowmobile
asphalt drags in Kentucky; tow-out surfing in Hawaii; waterskiing
on the Arctic Ocean; the ultimate deep-sea fishing on the Sea of
Cortez; ATV volcano trail riding in Iceland; snowmobile racing in
Alaska; training with Navy Seals off the coast of Maryland; and a
recreational vehicle "triathlon" featuring 2005 World Snowmobile
Champion 2005, Steve Martin, and pro Ski-Doo racer, Blair Morgan,
who will provide analysis.
As an added bonus, BRP has created the
Ultimate Playground Watch and Win Sweepstakes to provide viewers
with a chance to get in on the fun. By signing up at any BRP dealer
and watching the show for a special clue, one lucky winner will win
a trailer full of BRP's "Ultimate Toys," including a Ski Doo(R)
Snowmobile, a Sea Doo(R) Watercraft, a Bombardier(R) ATV and an
Evinrude(R) E-TEC Outboard Engine. All sweepstakes entries must be
received by June 3, 2005.
"Our goal was to create extraordinary
activities and perform them in the world's most challenging and
beautiful locations to create the ultimate outdoor experience,"
said Pierre Arsenault, vice-president and general manager,
Snowmobiles, PWC, ATV & Sport Boats, BRP. "These guys are out
there playing in the most extreme situations.
It's anything but
your average sports show." In each episode, McIntosh and his
friends are outfitted with Ski Doo(R) Snowmobiles, Sea Doo(R)
Watercraft, Outlander(TM) ATVs, Evinrude(R) E-TEC Engines and
Bombardier(R) ATVs to take on the most extreme outdoor activities.
"Each adventure truly puts our products to the test," said Roch
Lambert, vice-president and general manager, Outboard Engines.
taking on ultimate conditions on both land and water, we've given
viewers a unique look at the power of machine versus the elements."
To view an excerpt from Ultimate Playground, click here http://www.theultimateplayground.com/screener . For
additional information about the Ultimate Playground Watch and Win
Sweepstakes and series, log on to http://www.theultimateplayground.com/ . BRP is a world
leader in the design, development, manufacturing, distribution and
marketing of Ski-Doo(R) and Lynx(TM) snowmobiles, Sea-Doo(R)
watercraft and sport boats, Johnson(R) and Evinrude(R) outboard
engines, direct injection technologies such as Evinrude E-TEC(TM),
Bombardier* all- terrain vehicles (ATV), Rotax(R) engines and
OLN(R) is the leader in outdoor adventure and
action sports television. Now in more than 62 million homes, OLN is
the home of best-in-class events like The Tour de France, The
Gravity Games, Professional Bull Riders (PBR), USSA Skiing and the
Boston Marathon. The Network offers exclusive programming in four
primary areas: Outdoor Adventure, Action Sports, Field Sports and
Bulls & Rodeo.
OLN is distributed via cable systems and
satellite operators throughout the continental United States and
Hawaii. (R),(TM) Trademark of Bombardier Recreational Products Inc.
or its subsidiaries. * Trademark of Bombardier Inc. used under
license. Source: Bombardier Recreational Products Inc