BRP Launches Action/Adventure Series 'Ultimate Playground'

Jun. 01, 2005 By ORC STAFF
Apr 21, 2005 15:10 ET
VALCOURT, Quebec, Canada, April 21 /PRNewswire/ -- Bombardier Recreational Products Inc. (BRP), the world-leading manufacturer of power sports recreational vehicles, announced today the launch of its new television series "Ultimate Playground." The eight-part series, which premieres on OLN, Wednesday, April 27, 2005, at 8:30 p.m. ET, takes viewers on an adrenaline- rushed look at the world's most adventurous activities in power sports recreation. The show's host is outdoor enthusiast and all-around-funny man, Laird McIntosh, who provides a first-hand view of each high-energy adventure.

Rugged and exotic locations set the backdrop for each dynamic expedition to create the "Ultimate Playground." Viewers will be captivated by unexpected adventures, such as fly-fishing off ATV's in Mexico; summertime snowmobile asphalt drags in Kentucky; tow-out surfing in Hawaii; waterskiing on the Arctic Ocean; the ultimate deep-sea fishing on the Sea of Cortez; ATV volcano trail riding in Iceland; snowmobile racing in Alaska; training with Navy Seals off the coast of Maryland; and a recreational vehicle "triathlon" featuring 2005 World Snowmobile Champion 2005, Steve Martin, and pro Ski-Doo racer, Blair Morgan, who will provide analysis.

As an added bonus, BRP has created the Ultimate Playground Watch and Win Sweepstakes to provide viewers with a chance to get in on the fun. By signing up at any BRP dealer and watching the show for a special clue, one lucky winner will win a trailer full of BRP's "Ultimate Toys," including a Ski Doo(R) Snowmobile, a Sea Doo(R) Watercraft, a Bombardier(R) ATV and an Evinrude(R) E-TEC Outboard Engine. All sweepstakes entries must be received by June 3, 2005.

"Our goal was to create extraordinary activities and perform them in the world's most challenging and beautiful locations to create the ultimate outdoor experience," said Pierre Arsenault, vice-president and general manager, Snowmobiles, PWC, ATV & Sport Boats, BRP. "These guys are out there playing in the most extreme situations.

It's anything but your average sports show." In each episode, McIntosh and his friends are outfitted with Ski Doo(R) Snowmobiles, Sea Doo(R) Watercraft, Outlander(TM) ATVs, Evinrude(R) E-TEC Engines and Bombardier(R) ATVs to take on the most extreme outdoor activities. "Each adventure truly puts our products to the test," said Roch Lambert, vice-president and general manager, Outboard Engines.

"By taking on ultimate conditions on both land and water, we've given viewers a unique look at the power of machine versus the elements." To view an excerpt from Ultimate Playground, click here http://www.theultimateplayground.com/screener . For additional information about the Ultimate Playground Watch and Win Sweepstakes and series, log on to http://www.theultimateplayground.com/ . BRP is a world leader in the design, development, manufacturing, distribution and marketing of Ski-Doo(R) and Lynx(TM) snowmobiles, Sea-Doo(R) watercraft and sport boats, Johnson(R) and Evinrude(R) outboard engines, direct injection technologies such as Evinrude E-TEC(TM), Bombardier* all- terrain vehicles (ATV), Rotax(R) engines and karts.

OLN(R) is the leader in outdoor adventure and action sports television. Now in more than 62 million homes, OLN is the home of best-in-class events like The Tour de France, The Gravity Games, Professional Bull Riders (PBR), USSA Skiing and the Boston Marathon. The Network offers exclusive programming in four primary areas: Outdoor Adventure, Action Sports, Field Sports and Bulls & Rodeo.

OLN is distributed via cable systems and satellite operators throughout the continental United States and Hawaii. (R),(TM) Trademark of Bombardier Recreational Products Inc. or its subsidiaries. * Trademark of Bombardier Inc. used under license. Source: Bombardier Recreational Products Inc

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